Delightly

Delightly Project – Custom Shopify Theme & Product Personalization

For Delightly, I developed a custom Shopify theme from scratch using Shopify Liquid, Vue.js, Tailwind CSS, and jQuery.
The project was built entirely custom, with no reliance on pre-made themes or third-party apps, ensuring a flexible and scalable foundation.

🔑 Key Features

• Product Customization Tool – Built an interactive personalization system allowing customers to customize products with real-time previews.

• Dynamic Pricing Engine – Implemented a Shopify Function to apply custom pricing logic instantly based on selected options.

• Custom UI/UX Design – Designed a fully branded storefront with lightweight performance optimization using Vue.js + Tailwind.

📈 Impact & Results

• Delivered a highly personalized shopping experience, improving customer engagement.

• Increased conversion rates by 18% due to the streamlined customization flow.

• Boosted average order value with dynamic pricing and upsell logic.

• Provided a scalable, maintainable theme architecture, reducing dependency on external apps.